The link to MRI Simmons Insights from the Marketing Research Guide and Databases page leads to the terms and conditions you must accept to use the database:
Once you have accepted the terms and conditions and accessed MRI Simmons Insights, you'll need to generate a report with the data you will format and analyze.
Once you have the data downloaded in a spreadsheet, it is easier to format and analyze.
Insights Essentials User Guide (PDF)
How to use MRI-Simmons Insights Essentials (video tutorial)
Composer 2.0 Quick-Start Training (video tutorial)